Client work / Automotive

Greg’s Motor Spares

A typographic brand refresh extended across digital channels and physical locations.

Greg’s Motor Spares — refreshed brand identity
Refreshed brand identity
The question

How do you modernise an existing logo and bring consistency to the company’s public-facing touchpoints?

The idea

Refresh the logo typography, then apply the same direction across social profiles, vehicles and storefronts.

The system

Logo typography refresh · Social media design · Profile branding · Vehicle branding · Storefront applications

What changed

A refreshed look.
A connected presence.

The refreshed logo typography carries through social branding, vehicles and storefront applications. The business is presented through a connected visual direction across digital and physical settings.

A clearer next step

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